Rediscovering Tradition in a Modern World
In the evolving landscape of tequila production, innovation and efficiency often eclipse tradition. Yet, at Suerte, we believe that authenticity is irreplaceable. Our commitment to the tahona process, a centuries-old traditional tequila process, puts us among a select group (less than 1%) of distilleries that choose patience and precision over shortcuts.

What Is the Tahona Process?
The tahona process refers to an ancient method of crushing cooked agave hearts, or piñas. A massive volcanic stone wheel—called a tahona—slowly rolls around a circular pit, extracting juice and fibers in a gentle, deliberate manner. This method is labor-intensive and time-consuming, but the results speak for themselves: richer flavors, deeper complexity, and a true taste of agave heritage.
Tahona vs. Diffuser Tequila: Why the Difference Matters
In contrast, many modern distilleries use mechanical diffusers—industrial machines that extract sugars rapidly, often sacrificing nuance and character. The tahona vs. diffuser tequila debate is more than about methods; it’s about philosophy. The tahona process preserves delicate flavors and ensures a respectful transformation from agave to tequila, while diffuser methods often focus on maximizing yield rather than experience.
The Journey of Suerte Reposado: A Labor of Love

Suerte Reposado isn’t just any reposado agave tequila—it’s the embodiment of our respect for Mexican tradition. From harvest to barrel, every step in the making of our agave reposado tells a story of craftsmanship:
- Hand-Selecting Agave
We start with mature blue weber agave, grown high in the Jalisco Highlands. Only the ripest piñas, reaching their peak sweetness and complexity, are chosen for Suerte’s tequilas.
- Slow Cooking
Our agave piñas are slow-cooked in brick ovens for 56 hours versus the industry standard of 14 hours, a fundamental detail that imparts gentle caramelization and preserves natural sugars. This careful process allows flavors to develop in their own time, a crucial element in crafting exceptional reposado agave.
- The Suerte Tequila Tahona Process
After cooking, the tahona—our prized volcanic stone—crushes the agave for 24 hours. This process is slow and requires incredible care, but we believe it’s irreplaceable in coaxing out the nuanced flavors and aromas that define Suerte Reposado.
Our process stands in contrast to faster, industrialized alternatives. While diffuser methods can diminish agave’s true character, the tahona’s gentle action safeguards the depth, mouthfeel, and beautiful agave notes that are the hallmark of our tequila.
- Natural Fermentation and Double Distillation
Our extracted agave juice, rich in fibers from the tahona, ferments naturally with wild and proprietary yeast strains. We nurture this process in open-air fermentation tanks, unlocking layers of subtlety and depth.
Meticulously double distilled, Suerte Reposado attains clarity, smoothness, and lasting complexity—a true tribute to traditional double-distilled tequila.
- Resting with Patience
Finally, Suerte Reposado rests for seven months in charred white American oak whiskey barrels. This critical stage imparts golden hues, gentle vanilla undertones, and a harmonious marriage of agave warmth and barrel softness, producing a reposado unlike any other.
The Flavor Experience: Savoring Authenticity


Pour a glass of Suerte Reposado, and the aromas of baked agave, mild spice, and soft oak unfold. On the palate, you’ll discover silky textures, flavors of butterscotch, subtle plum, and oak notes—all direct results of the tahona process tequila approach.
This is not just tequila—it’s a celebration of Mexico’s agave legacy, lovingly bottled for those who seek something genuinely special.
Why Suerte Chooses the Tahona Tradition
In a world awash with mass-produced spirits, our choice to honor the tahona process is more than nostalgia; it’s about delivering authenticity, transparency, and the best possible experience to true tequila aficionados.
Every bottle of Suerte Reposado is a statement: that traditions matter, flavor is worth savoring, and craftsmanship always shines through. By choosing the tahona over speedier methods, we invite you to taste tequila the way it was meant to be experienced.
Frequently Asked Questions
Is the tahona process used for all Suerte tequilas?
Yes! At Suerte, the tahona process is a defining feature of our entire portfolio, including our award-winning reposado.
How does Suerte Reposado compare to “60 tequila” and other aged tequilas?
Suerte Reposado offers a unique flavor profile thanks to traditional methods rarely matched by mainstream brands. We focus on purity, heritage, and depth—qualities you’ll notice from the very first sip.
Why does double distillation matter?
Double distillation refines and enhances the spirit, removing impurities while preserving vibrant agave flavors—an essential step in producing world-class reposado tequila.
Experience the Difference: Try Suerte Reposado
If you’re searching for a tequila that honors heritage, elevates your sipping experience, and embodies the art of the traditional tequila process, Suerte Reposado awaits. Discover the remarkable depth and elegance made possible only by the tahona process.
To taste the heart of agave, crafted with intention and respect, explore our Suerte Reposado today.
At Suerte, our love for tequila runs deep. Our team brings decades of hands-on expertise, from jimadores and master distillers to passionate craftspeople. We invite you to savor the culmination of tradition, patience, and pride in every glass.